MID TERM 1
chapter_1-marketing_-_creating___capturing_customer_value.pdf | |
File Size: | 3193 kb |
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chapter_2-company_and_marketing_strategy-partnering_to_build_customer_relationsship.pdf | |
File Size: | 3343 kb |
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chapter_3-analyzing_the_marketing_environment.pdf | |
File Size: | 3059 kb |
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chapter_4-managing_marketing_information_on_to_gain_customer_insights.pdf | |
File Size: | 965 kb |
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chapter_5-consumer_markets_and_consumer_buyer_behavior-2.pdf | |
File Size: | 3835 kb |
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MID TERM 2
chapter_7-customer-driven_marketing_strategy_creating_value_for_target_customers.pdf | |
File Size: | 8014 kb |
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chapter_8-product_services_brands-1.pdf | |
File Size: | 3834 kb |
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chapter-9-product_development_product_life_cycle.pdf | |
File Size: | 1276 kb |
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chapter_10-pricing-understanding_and_capturing_customer_value.pdf | |
File Size: | 2282 kb |
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chapter_11-pricing_strategies-additional_considerations.pdf | |
File Size: | 4053 kb |
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kellogs-using_aims_and_objectives_to_create_a_business_strategy_ategy.pdf | |
File Size: | 239 kb |
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case_on_kelloggs_building_a_brand.pdf | |
File Size: | 218 kb |
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FINAL TERM
chapter_12_13-marketing_channels-delivering_customer_value_retailing___wholesaling.pdf | |
File Size: | 5130 kb |
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chapter_14-17_imc___promotional_mix.pdf | |
File Size: | 5418 kb |
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sla_-_case_study_-_amazon_in_india.docx | |
File Size: | 17 kb |
File Type: | docx |